[CHECKLIST] 80 Sales Interview Questions to Ask Sales Rep Candidates

sales Interview questions

Here at Springworks, we know how difficult it is to find the right candidate to fit a sales role and a team. Especially when you’re a growing company, and you’re interviewing for multiple positions at once, it can be hard to keep up!

A key part of sorting out sales candidates starts with asking the right interview questions.

In this article, you’ll find 80 sales interview questions that will help you find the right candidates who are a good fit for your company ((If you’re the one applying for the sales job, make sure you’re prepared to answer questions like these!).

Technical Sales Interview

1. How do you keep up to date on your target market?

2. In your last job, how much time did you spend cultivating customer relationships versus hunting for new clients, and why?

3. What are your favorite questions to understand prospects’ needs?

4. How do you handle customers’ objections? Tell me about your approach!

5. How do you leverage social media in your selling process?

6. What role does content play in your selling process?

7. How do you research your prospects before a call or meeting?

8. If you were hired for this position, what would your action plan in the first month?

9. What do you think our company could do better in a sales perspective?

10. How does our company name bring value to the customer?

11. Can you tell us three important qualifying questions you ask every prospect?

12. How long should you pursue a client?

13. What would you consider to be your most significant sales deal and why?

14. What’s your follow-up process with clients?

15. What excites you most and least about sales?

16. Tell me some of the core values every salesperson must-have?

17. Tell me about a sales deal that failed? What did you learn from it?

18. What are 3 things you do to build rapport with a prospect?

19. What is the first thing you would do when sales are down?

20. How Should a Commission Plan Be Structured?

Situational Sales Interview Questions

21. How would you approach a short sales cycle differently than a long sales cycle?

22. Have you ever turned a prospect away? If so, why?

23. Describe a time when you had a difficult prospect, and how you handled that situation to close the deal.

24. If you founded a startup tomorrow, what would it be?

25. Explain to me what this company does as if I am a prospective customer?

26. Put these three words in order of importance to you – money, recognition, promotion.

27. Give me an example of a goal you set for yourself in the past and the steps you took to achieve it.

28. Tell me about a time you had to collaborate with a coworker who was difficult to work with.

29. Describe a situation where you weren’t satisfied with your job. What could have made it better?

30. Tell me about a long-running project you handled. How did you manage your time to meet your deadlines?

31. Describe a time when it was especially important to make a good impression on a client. How did you go about doing so?

32. When you’re working with a large number of customers, how do you go about prioritizing your customers’ needs?

33. Describe a time when your team or company was undergoing some change. How did that impact you, and how did you adapt?

34. Give me an example of a time you managed numerous responsibilities. How did you handle that?

35. Tell me about a time when you had to explain something fairly complex to a frustrated client. How did you handle this delicate situation?

36. You’re a team leader. What would you do if the work of one of your team members was not up to expectations?

37. How would you handle a customer who isn’t happy with your service even though you’ve done nothing wrong and they’re actually the ones who have made the mistake?

38. If you know your boss or manager is 100% wrong about something, how would you handle it?

39. Suppose you have to sell [Product name] to me and I have made my mind to buy [competitor’s product], What will be your approach?

40. How would you handle it if your team resisted a new idea you introduced?

Inside Sales Interview Questions

41. What’s the best way to establish a relationship with a prospect?

42. Sell me what you had for lunch today.

43. Explain your process, from the beginning of the sales process to the end.

44. Teach me some new concepts you learned/read recently.

45. What is the best sales advice you have ever received?

46. What type of work environment do you thrive in?

47. How would you deal with a dream client who is being difficult?

48. How comfortable are you with technology? Do you have experience with CRM tools?

49. What’s your favorite part of inside sales?

50. In your last sales position, what did you focus on more, nurturing existing client relationships or chasing after new clients?

51. What would you prefer: No happy customers or not hitting goals each month?

52. What’s your number one signal that it’s time to stop pursuing a client?

53. How would you describe the product and customers of your last company?

54. How do you stay updated on your target market?

55. Are you familiar with our products? Which one would you most enjoy selling and why?

56. How would you find new clients?

57. If a client told you that they liked our product, but it’s too expensive, how would you turn them around?

58. What’s your track record in delivering on revenue targets and customer satisfaction rates?

59. Let’s pretend I’m a client of your company, how would you up-sell or cross-sell this company’s products to me?

60. Have you ever changed a process to improve efficiency, lower costs, or increase revenue? 

Personal Growth and Motivation Sales Interview Questions

61. What is your ultimate career aspiration?

62. What made you want to get into sales?

63. Describe your ideal sales manager

64. What core values should every salesperson possess?

65. Tell me about a time you had to motivate an underperforming team member.

66. How do you establish trust with members of your team?

67. What is the most difficult piece of feedback you have ever received?

68. How important is money for you?

69. What are you most proud of?

70. How do you balance work and life?

71. How do you handle disappointment?

72. What are your strengths as a salesperson?

73. How do you spend your free time?

74. Describe your management style.

75. What blogs and websites do you follow to stay updated?

76. Describe your ability to work under pressure.

77. Describe your work style.

78. Do you prefer to work alone or on a team?

79. What can you contribute to this company?

80. Describe yourself in 5 words.


What qualities do you look for in a sales candidate? Let us know what your go-to interview questions are!

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